Presentation Project: To Write Love on Her Arms

So this week I finished up my presentation on the organization "To Write Love on Her Arms" (TWLOHA).  I have to say that this presentation was something new to me.  As a Public Relations major, I usually have a lot more time to present and it was quite the challenge to engage an audience, but it was a fun challenge.  I used no bullet points and wanted to focus on the dark beauty of the organization.

If you haven't actually had a chance to check out this organization, I highly suggest that you do so.  I've been involved with their message and story since I was in high school and love the way that a small non-profit like TWLOHA is becoming so global.

The main focus I wanted to get across in my presentation was that this organization isn't just doing things that are beneficial to people and society, but their branding and overall message creates a solid business structure.  They have a trendy, cool aspect about them and that's one of the main reasons I wanted to get involved with this organization.  A successful organization or business should be able to sell itself on a daily basis.  TWLOHA focuses more on the younger generation and forces people to get involved with what they are doing.

When evaluating myself, I think that I met the requirements necessary in getting the message across through the usage of images and video media.  I think that music, if not used properly, adds way to much noise to a presentation, so I wanted to focus on that aspect.  I related the presentation to a company and demonstrated, very quickly, the importance of what the organization was doing and how a company should look at that message and run with it.  It's not stealing, it's an influence.

As the great Steven Tyler, frontman of Aerosmith, once said "Everyone steals from one another.  You just have to learn how to make it your own, so that person who you stole from wants to steal from you."

I also had the pleasure of viewing Samantha Mauder's powerpoint presentation on Disney.  She didn't really present it from a business standpoint, but I appreciated learning more about a company's diversity and how it branded itself as "a place where a kid, can be a kid."  If you think about it, Disney made being a kid okay at any age.  I personally think that Disney rips off the working class, but that is the business of making money I guess.  But we're getting off topic...

In conclusion,  I feel that my presentation was enjoyable and presented in a newer, modern approach.  It's definitely not to the standards of a TED performance, but I always look at myself as an improving character in the presentation world.

Here is the link to my presentation.  I hope you enjoy and I look forward to hearing from you.
TWLOHA Presentation

Best,

David Cole