Social Media Project (Clear)

I have to say that group work is not my favorite type of project, but I got lucky with the group I was with. They handled the situation professionally and got their parts submitted in a timely manner.

I enjoyed this project because I really enjoyed looking at the social media platforms in an in-depth way to see how a company like Chick-Fil-A used just about everyone of them in a competitive advantage.  Chick-Fil-A is a very popular restaurant that has an amazing brand image and awareness within the United States.  They had some issues a few years ago about gay rights, but used social media to reach their audience quickly to explain their situation.  They stated that they are a Christian company based on Christian values and when they donated to the so-called "hate group" they illustrated that they had no issues with who eats at Chick-Fil-A, they just liked what that organization was pushing.  They had no alliance with the organization and just supplied food for them.  I thought that they used their social media outlets very effectively and to this day, after researching with my group, I recognized why Chick-Fil-A has such a positive image in today's market.

It's pretty amazing how communicating through social media can make things a lot quicker.  I never met the people who I worked with personally, but we connected through those interfaces to get our point across about Chick-Fil-A.

We split the research rather evenly.  I took care of the Facebook and Twitter pages which were both very visual and were maintained by someone with Chick-Fil-A.  Those individuals would tweet back to customers and fans of the brand and even negative posts would be taken into consideration and the employees of the company were very good in catering to those individuals personally.  The sites also gave tons of information about the menu, showed where you can download coupons and made the brand image of Chick-Fil-A a more personal experience.  When individuals have the chance to get connected with a large company on an intimate level, it really improves the brand's image and market to a global audience.

Below are two snapshots of the company's Twitter and Facebook.  It's pretty amazing how they have come so far.

Week 13: Social Media (Clear)

Social networking is extremely important to today's society and how we communicate on a more intimate level.  Without social networking, it is obvious that it is harder to communicate on a global scale.  I have to say, it's fascinating that people 30 years ago didn't even have cellphones and were able to be as successful as they were.  I think that social media is perfect when used correctly and it's important to recognize that just because you have a good social networking page/site, it doesn't make the company successful overnight.  A lot of passion and creativity has to go into funding, creating and maintaining these sites and keep it as personalized as possible is ideal.  No one likes to speak to a computer.  When we receive telemarketer calls, how annoying is that?  People will become engaged when they want to become  engaged.  Giving them the power and time to invest in your product is ideal.  Most people that want to talk good about your product will do so.

As a Public Relations major, I have had a lot of experience with social media.  I use it on a daily basis to communicate effectively with clients and noticed that it's almost the easiest ways to do business.  When building a social media page, it's important to not be pushy, but get your name out there.  Even if the comments are somewhat negative, you can still turn this into a positive.  For example, when BP had their recent crisis with the oil spill, everyone wanted to hate them.  Now I am not saying what they did and how they handled the situation was ideal, but if you have noticed lately, they have done a lot with their twitter, Facebook and overall communication efforts through new media.  They have ways that you can donate to help fund small town people effected by the disaster and keep you updated 24 hours on how they have made a difference.  Eventually, BP will generate enough corporate social responsibility to improve their image and in the long run, gain back the business from those who were effected by their disastrous situation.

I enjoyed professor Means breaking down all the different types of social media and providing a background of their importance and strengths.  It's amazing that the richest companies and professionals in the world use social media so extensively and that should be a sign of how the world will be in the future.

Here is a really cool video on ways that you can improve your social media and get people to take your company or brand more seriously.  It's full of motivating texts and really makes you take social media seriously.  Let me know what you think.

Smarterer: Extra Credit (Clear)

So I decided to give Smarterer a try and wow.  This is a really cool way to teach yourself to learn popular software programs in a unique way.  I am obviously extremely interested in Facebook, so I looked into the leaders section of Smarterer and found that Aiko Stanley, was the leader and had a master level in the subject.  I decided to message him (which he never responded) and then wanted to see if I could test my skills against his.  Below is a picture of his score.  You can see mine in the picture above (which is my profile).

After taking the quiz, I felt that I knew a few things here and there, but struggled with it being timed.  Some of the questions were worded differently, which made me select the wrong answer, but it was cool because I retook it and wrote down some things that I wanted to learn more about and then googled proper ways to improve that misunderstanding.  I think this is a great social media outlet, but other than seeing this link in this course, I've never heard of Smarterer before.  It would be nice if it was a little more hands on, illustrating in a video format things you got wrong, and showing you how to properly make the right decision down the road.  I'm sure that the operators and creators of the software would appreciate that as well.  

Well, hope you all enjoyed reading this.  Have a great day!